Jackie Bebenroth: Podcast Library
From personal success stories to change marketing techniques, Jackie share her unique perspective on topics both deep and broad. Give her podcast appearances a listen!
Jackie Bebenroth, Muse Founder & Principal, is focused on change. She leads Muse and supports ambitious organizations in defining their voice and growing their impact. Her podcast appearances run the gamut from personal experiences with change to communication techniques brands can use to gain new clients and keep existing ones for longer.
The Digital Agency Show
Jackie shares insights on the art of branding, especially when a brand faces a major transition, like a merger or family succession. Learn her strategies for bridging generational visions and why brand clarity is essential.
The UnNoticed Entrepreneur
Jackie shares her "productive distancing" technique to help companies gain an outside perspective. Learn how specialization builds perception and commands higher prices. Hear an honest story of niche marketing gone wrong when assumptions met reality. Plus, insights on building a personal brand alongside your company without ego.
High Growth Founders
Jackie shares her acquisition story, how she negotiated back the rights to her company, and what she took away from the experience. Plus:
- Her passion for branding and why she started Muse.
- What it takes for a company to truly present itself as authentic.
- Why change is cyclical and not linear.
- Her #1 resource for founders.
The Growth Mindset Gal
Jackie discusses ways to cope with obligatory changes in life. Plus, how to create beneficial change in your life and how to sick with it.
The Dream Biz Podcast
Why do we clam up when we hear the word change and how we can begin to think differently? Jackie weighs in.
The Wellness Project with Dr. Kim Foster
- What is change marketing?
- The difference between changing minds vs. changing mindsets.
- How to convince our clients that they need a mindset change
- How to help our clients to overcome a fear of change
- Understanding the evolving customer journey.
- The one marketing stage you DON'T to waste your money on
- The stages of the Change Stage Frameworkâ˘, and what marketing activities make sense at each stage
Health in the Real World
- How to learn from setbacks and what they can teach us about future change
The Badass Wellness Coach Show
Jackie shares:
- How her passions combine to run a business that helps wellness professionals
- How and why selling a transformational change is different than other offerings
- The five steps in the Change Marketing Framework⢠with examples
- How to retain your clients for longer
My Simplified Life
- Jackie explains how Muse helps businesses understand the process that their customers go through when change is a factor for their marketing.
- Michelle and Jackie discuss what happens when you stop being afraid to change.
- When you start seeing the possibilities of change, it motivates you to reach the outcome you desire.
American gypC
- The importance of embracing change as a brand and business owner
- How Jackie's communication methodology is based on the idea that change is cyclical, not linear
- Ways to better connect and cultivate relationships throughout the cycles of change
Human Evolution Project
Jackie shares:
- The upside to investing in proprietary research studies
- Content strategy ideas
- Change stage frameworks for communication
More Good Reads
Jackie on the Running Restaurants Podcast | Supercharge Your Restaurant’s Marketing Game
Muse Principal & Brand Advisor Jackie Bebenroth offers practical tips and innovative marketing strategies that will keep your restaurant top-of-mind.
Jackie on the Ambitious Entrepreneur Show | From Why to Wow: Rebrand with Confidence & Clarity
Are you considering a rebrand? Gain insights into how your team can make the most of the opportunity. Listen to our founder's podcast feature.