Agency Musings

Brand insights, ideas and inspirations from the Muse team.

Social Media Trends

Modern Wellness Customer Personas: 2025

By: Jackie Bebenroth

How to target different wellness motivations of consumers, updated for 2025.

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Person on a cliff edge overlooking a river valley to showcase wellness personas and achievement
Modern Wellness Customer Personas: 2025
By: Jackie Bebenroth

Brands in the wellness industry have a unique challenge. In many cases, a customer behavior change is required to achieve the brand's promised results. This

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Your Marketing Playbook for Consistent Planning & Execution

Stop The Marketing Fire-Drill: How to Overcome Common Marketing Department Challenges   Do you ever feel like your marketing efforts aren't as buttoned-up as they

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North Folk
Your Go-To Guide for Creating an Effective Editorial Calendar
By: Alexandra Miles

When you lack a documented content strategy and schedule, the landscape gets messy. There's no coordination or consistency. Your channels get cluttered. You miss opportunities

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An image of a person's hands typing on a laptop
Our Favorite Content Marketing Tools for Wellness Brands

The Tools You Need to Execute a Content Marketing Strategy (Without Losing Your Mind) The right content marketing tools streamline content creation and organization for

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The four signs that it's time for a restaurant rebrand
4 Signs It’s Time to Rebrand Your Restaurant: Insights from a Food Marketing Agency

Drive Growth with a Fresh Perspective As a food marketing agency, we know a restaurant rebrand is more than a logo change or packaging redesign.

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Jackie on the Running Restaurants Podcast | Supercharge Your Restaurant’s Marketing Game

LEVEL UP YOUR RESTAURANT'S MARKETING STRATEGY On this episode of the Running Restaurants podcast with Jaime Oikle, Muse Principal & Brand Advisor Jackie Bebenroth discusses

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A representation of the process that businesses take to go from idea to check list to project engagement.
How to Write an RFP for a Non-Profit Rebrand

Start by arming yourself with a smart checklist.  As an agency specializing in brand strategy for membership organizations, we've received one too many rebrand RFPs

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How Long Does It Take to Rebrand?

The Path to Rebranding Looks Different Every Time    Rebranding is an exciting proposition for any company or product. Reentering the market with a new

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Muse Google Business Profile Header
Use a Google Business Profile to Create More Visibility for Your Wellness Brand

Elevate Your Wellness Brand a Google Business Profile: A Strategic Guide  Your brand's growth potential and wellness marketing success hinge on being seen - especially

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Image collage with six photos that depct relaxing wellness activities that wellness brands can use
How to Select Wellness Brand Imagery that Motivates and Inspires Your Audiences

Impactful Photography Supports Wellness Branding & Marketing  Think for a minute about your brand's ideal multimedia library-the collection of pictures, videos, wellness infographics (and more!)

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