Story-first Strategy
with Transformative Results
Transform your brand
into a force for growth
Muse helps established organizations rethink how they compete and connect. Through insightful analysis and a proven strategic framework, we’ve guided over 80 brands to evolve with clarity and confidence.
Whether you need to sharpen your competitive edge or completely reinvent your brand, we can help you identify and express an ownable position that customers can’t stop talking about.
What We Do
We start by uncovering what makes your brand uniquely powerful, then partner with you to bring that story to life. Our clients typically begin with brand strategy and stay with us for the magic that happens next.
Brand Strategy & Positioning
Transform internal and market insights into a clear brand narrative that perfectly aligns your value proposition with buyer motivations.
Strategic Planning
Plan and prioritize marketing efforts with a clear roadmap of what to do when, plus the metrics to prove which tactics drive real revenue.
Content & Creative
Tell your audiences the stories they want to hear without losing sight of your core narrative. From thought leadership initiatives to multi-media brand campaigns, we turn curiosity into new connections.
Community Building
Create spaces where your customers connect with others who share their interests and your values. With online and in-person events and programs, we help you build a thriving community that keeps them coming back for more.
Where We Shine
While we welcome clients in almost any industry, there are a few focus areas where we claim deep expertise.
Food
We understand the sales conversations connecting every stage of the food system. We've helped farmers double direct sales, helped restaurants achieve coverage in the Wall Street Journal, and transformed how the world's biggest food brands connect with conscious consumers.
Wellness
Our Change Stage Framework™, is a wellness-specific buyer’s journey that helps crack the code on health motivations. The result? Higher engagement, better retention, and, most importantly, customers who achieve their wellness goals.
Membership
We turn members into superfans. Armed with a deep understanding of member experience strategy, we help membership organizations foster the kind of belonging that keeps renewal rates high and referrals flowing.
Finance
Complex financial products? We make them crystal clear and surprisingly engaging. From wealth managers to credit unions, we help financial brands build trust through education-first content that empowers customers to make confident decisions.
Our Leaders.
Jackie Bebenroth : Principal & Brand Advisor
Jackie is an award-winning creative director, brand consultant, and positioning expert who has guided over 80 organizations through pivotal transitions. Jackie is a trusted advisor to entrepreneurs and C-suite executives, helping them articulate their vision and align their organizations around a compelling brand story. Her expertise lies in transforming brand narratives during crucial inflection points: market expansion, mission evolution, or value proposition refinement. By infusing data-driven insights with creativity, she helps businesses navigate and leverage change to make a lasting positive impact.
Lauren Konst : Account Manager
Lauren has over a decade of agency and in-house marketing experience serving regional powerhouse brands like the Cleveland Clinic, Destination Cleveland and Nestlé Professional. Lauren understands the nuances of modern-day marketing and presents thoughtful, creative solutions to business challenges. In her day-to-day role, she interfaces with clients, leading strategic initiatives from strategy to activation and beyond. Our clients value Lauren’s duality to see the big picture and initiate tactical action along the way. Her top priorities are building long-lasting relationships and acting as an internal team extension.
Lindsey Schober : Brand Strategist
Lindsey is a brand champion. She brings an important perspective to brand building and positioning, drawing from her diverse experiences in advertising, branding and business management. As Brand Strategist, Lindsey understands the importance of authenticity across all brand touchpoints and guides clients through the opportunities of evolving their brand. Lindsey is a two-time transplant to Northeast Ohio and is excited to work in Cleveland.
Megan Factor : Content Manager
Megan leverages her MBA and five years of journalism, social media and content development experience to guide clients on best practices in content marketing. As the head of content at Muse, she oversees editorial planning, story development, and content distribution activities, ensuring alignment with client objectives. Megan thrives in topic immersion, conducting in-depth interviews with client subject matter experts to bring richness and nuance to thought leadership pieces. When not writing or editing, she’s always on the hunt for new techniques, systems, and tools to make content work harder.
Lauren Hudac : Account Executive
Lauren is a native of Cleveland’s West Side who boomeranged back to the area after earning her degree in Marketing. She has over twenty years of experience in the marketing industry and has spent the last decade leveraging her skills in branding and web development projects. She has worked with Fortune 500 companies and startups alike, spanning a wide array of industries. Her passion is people and helping them achieve their goals is her purpose.
Annie DePerro : Office Manager
Annie enthusiastically embraces change – for herself and clients. As a certified health coach of ten years, her background is focused on helping people make physical and transformational changes. She gracefully pivots to accommodate the shifting needs of both clients and colleagues with keen attention to detail and creativity. Annie plays a key role in implementing new concepts and ideas to keep the agency running efficiently.
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