Agency Musings

Brand insights, ideas and inspirations from the Muse team.

Social Media Trends

Q&A: Navigating AI Overviews, Site Traffic Drops & the New Frontier of Search

By: Lauren Konst

Lauren Konst interviewed Matt Burkarth, a digital marketing expert from WTM Digital, for actionable tips on surviving and thriving in the AI-driven content landscape.

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An illuminated laptop sits on a grey desk. The screen shows a Google Analytics 4 report.
Q&A: Navigating AI Overviews, Site Traffic Drops & the New Frontier of Search
By: Lauren Konst

Trends in Site Traffic and Content Engagement As a branding and content marketing firm, we make it our business to help clients build visibility and

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How a Unifying Brand Narrative Helps Your Organization Achieve Strategic Goals
By: Jackie Bebenroth

Brand Narrative Bridges Past Leadership Legacy & Voices of Modern Members As a brand advisor who has guided brand evolution for many organizations, I've witnessed

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Looking up at two skyscrapers from the sidewalk
C-Suite Leaders’ First 100 Days: How Brand Positioning Builds Authority
By: Jackie Bebenroth

Power of First Impressions: Why Brand Positioning Matters in the First 100 Days  A new C-suite leader's first 100 days represent a critical window of

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Podcast Appearance
Jackie Bebenroth: Podcast Library

Jackie Bebenroth, Muse Founder & Principal, is focused on change. She leads Muse and supports ambitious organizations in defining their voice and growing their impact.

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Person on a cliff edge overlooking a river valley to showcase wellness personas and achievement
Modern Wellness Customer Personas: 2025
By: Jackie Bebenroth

Brands in the wellness industry have a unique challenge. In many cases, a customer behavior change is required to achieve the brand's promised results. This

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Your Marketing Playbook for Consistent Planning & Execution

Stop The Marketing Fire-Drill: How to Overcome Common Marketing Department Challenges   Do you ever feel like your marketing efforts aren't as buttoned-up as they

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North Folk
Your Go-To Guide for Creating an Effective Editorial Calendar
By: Alexandra Miles

When you lack a documented content strategy and schedule, the landscape gets messy. There's no coordination or consistency. Your channels get cluttered. You miss opportunities

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Our Favorite Content Marketing Tools for Wellness Brands

The Tools You Need to Execute a Content Marketing Strategy (Without Losing Your Mind) The right content marketing tools streamline content creation and organization for

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The four signs that it's time for a restaurant rebrand
4 Signs It’s Time to Rebrand Your Restaurant: Insights from a Food Marketing Agency

Drive Growth with a Fresh Perspective As a food marketing agency, we know a restaurant rebrand is more than a logo change or packaging redesign.

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Jackie on the Running Restaurants Podcast | Supercharge Your Restaurant’s Marketing Game

LEVEL UP YOUR RESTAURANT'S MARKETING STRATEGY On this episode of the Running Restaurants podcast with Jaime Oikle, Muse Principal & Brand Advisor Jackie Bebenroth discusses

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