Agency Musings

Brand insights, ideas and inspirations from the Muse team.

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Jackie Bebenroth: Podcast Library

From personal success stories to change marketing techniques, Jackie share her unique perspective on topics both deep and broad. Give her podcast appearances a listen!

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Podcast Appearance
Jackie Bebenroth: Podcast Library

Jackie Bebenroth, Muse Founder & Principal, is focused on change. She leads Muse and supports ambitious organizations in defining their voice and growing their impact.

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Person on a cliff edge overlooking a river valley to showcase wellness personas and achievement
Modern Wellness Customer Personas: 2025
By: Jackie Bebenroth

Brands in the wellness industry have a unique challenge. In many cases, a customer behavior change is required to achieve the brand's promised results. This

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Your Marketing Playbook for Consistent Planning & Execution

Stop The Marketing Fire-Drill: How to Overcome Common Marketing Department Challenges   Do you ever feel like your marketing efforts aren't as buttoned-up as they

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North Folk
Your Go-To Guide for Creating an Effective Editorial Calendar
By: Alexandra Miles

When you lack a documented content strategy and schedule, the landscape gets messy. There's no coordination or consistency. Your channels get cluttered. You miss opportunities

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Our Favorite Content Marketing Tools for Wellness Brands

The Tools You Need to Execute a Content Marketing Strategy (Without Losing Your Mind) The right content marketing tools streamline content creation and organization for

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The four signs that it's time for a restaurant rebrand
4 Signs It’s Time to Rebrand Your Restaurant: Insights from a Food Marketing Agency

Drive Growth with a Fresh Perspective As a food marketing agency, we know a restaurant rebrand is more than a logo change or packaging redesign.

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Jackie on the Running Restaurants Podcast | Supercharge Your Restaurant’s Marketing Game

LEVEL UP YOUR RESTAURANT'S MARKETING STRATEGY On this episode of the Running Restaurants podcast with Jaime Oikle, Muse Principal & Brand Advisor Jackie Bebenroth discusses

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How to Write an RFP for a Non-Profit Rebrand

Start by arming yourself with a smart checklist.  As an agency specializing in brand strategy for membership organizations, we've received one too many rebrand RFPs

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How Long Does It Take to Rebrand?

The Path to Rebranding Looks Different Every Time    Rebranding is an exciting proposition for any company or product. Reentering the market with a new

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Use a Google Business Profile to Create More Visibility for Your Wellness Brand

Elevate Your Wellness Brand a Google Business Profile: A Strategic Guide  Your brand's growth potential and wellness marketing success hinge on being seen - especially

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